Nowadays, according to statistics from businesses, we have over one million applications in big online stores around the world, such the App Store and Google Play. Therefore, most directors have recognized the importance of mobile applications. Consequently, the mobile application market is growing and the competition among businesses is getting more and more exciting. So, it’s very difficult for companies to have a high position in the technological market. To do this, most developers must understand the factors which will surely help their applications succeed.
Today, the mobile phone plays an important role in the life of people. Most people tend to spend over 90 percent of their time using mobile, simple because it help users do anything they want and become productive. With that, to reach many customers, designers have to change constantly their design and update the system in light of the needs of the users. It can be said that the mobile application is the shortest road to go to the customer’s heart. Typically, a smartphone can include 25 to 30 applications, but people only access three to five applications per day. Therefore, what are the factors that will help designers create a successful application? Let’s see!
First of all, all the applications that you create must solve the problem of customers. There are many different customer bases on the market and they will have many essential demands. Before designing a new application, most designers think of what problems will their applications solve, or how does it help customers’ lives? Do not waste money on building a blind application and can not solve the purpose of the business. For example, to supply an entertainment application for children, designers need to focus on using images, colors and reasonable words for them. The important thing is meeting the entertainment needs of children. Each application needs to have a specific purpose, because if it does not have a specific use, it will not be relevant to the user.
The best apps usually do just one thing. Simple, focused apps work well because users don’t want unnecessary features that affect their experience. Please pay attention to a purpose and start changing your design suitable to users’ needs. Choose the most important content that can help your business attract the customer’s attention. It starts with identifying and understanding the value your app provides, making it sufficiently functional to appeal to users. The most successful applications are those that perform their goals better or differently from competitors. If users require more features, these features can be added to the application as updates in later versions. Finally, this strategy allows you to launch a great application faster and demonstrate that you are trying to continually improve it.
Most people are very busy, they have to work all day and take care of their family. All that these people need are devices and systems that is speedy and convenient. Therefore, your application must provide real customer value at every step, necessary to promote and encourage the purchase. This value can come from utilities, entertainment, convenience, or other various fields. An application can be easily used in many situations with features usually most attractive and seamless. It is important to validate your application idea through research to ensure that it provides the right values you intend.
User experience (UX) plays a key role when it comes to the success of a mobile application. Thus, a simple application is still rated higher than an application with complex designs. Currently, users need applications which are efficient, quick and convenient. Complex applications often results to the user to giving up right from the beginning, and eventually looking for another application more enticing. The simpler the application functions, the more it could become successful. All questions that designers need to be concerned with, is how to make the mobile application east to use. The truth is if users have to spend a lot of time to learn how to use the application before they get the value from it, they will often lose patience and abandon it.
Finally, the most important thing that could decide the success of an application is the operating system it runs in. Therefore, most applications must be used on both iOS and Android. Today, Tools application development platform helps reduce the time and costs related to the development of separate applications on both systems. Using popular operating systems will help businesses attract the customer and have a high position on the market.