Nowadays, according to statistics from businesses, we have over one million applications in big stores around the world like the App Store and Google Play. Therefore, most directors have recognized the importance of mobile applications. Consequently, the mobile application market is growing and the competition among businesses is more and more exciting. So, it’s very difficult for companies to have a high position in the technological market. To do this, most developers must understand full of factors that will help their applications succeed.
Today, the mobile phone plays an important role in the life of people. Most people tend to spend over 90 percent of their time to use the mobile. It becomes a close friend and can help users do anything they want. So, to reach many customers, designers have to change constantly their design and update the need of users. It can be said that the mobile application is the shortest road to go to the customer’s heart. Typically, a smartphone can include 25 to 30 applications, but people only access from 3 to five applications per day. Therefore, what are factors that will help designers create a successful application? Let’s see!
First of all, all the applications that you create must solve the problem of customers. There are many different customer bases on the market and they will have many essential demands. Before designing a new application, most designers what problems will their applications solve? Or, how does it help customers’ lives? Do not waste money on building a blind application and can not solve the purpose of the business. For example, to supply an entertainment application for children, designers need to focus on using images, colors and reasonable words for them. And the important thing is meeting the entertainment needs of children. Each application needs to have a specific purpose, if it doesn’t have a specific use, it will not be relevant to the user.
The best apps usually do just one thing and do very well. Simple, focused apps work well because users don’t want unnecessary features that affect their experience. Please pay attention to a purpose and start changing your design to suitable for users. Choosing the most important content that can help your business attract the customer’s attention. It starts with identifying and understanding the value your app provides, making it sufficiently functional to appeal to users. The most successful applications are those that perform their goals better or differently from competitors. If users require more features, these features can be added to the application as updates in later versions. Finally, this strategy allows you to launch a great application faster and demonstrate that you are trying to continually improve your application.
Most people are very busy, they have to work all day and take care of their family. So, all what they need is a device that meets the requirements of speed and convenience. Therefore, your application must provide real customer value at every step necessary to promote and encourage the purchase of their actions. This value can come from utilities, entertainment, convenience, or a variety of other fields. An application can be easily used in many situations with features usually most attractive seamless. It is important to validate your application idea to research to ensure that it is providing the correct values you intended.
Besides, User experience (UX) plays a key role when it comes to the success of a mobile application. Thus, a simple application is still rated higher than an application with complex designs. Currently, users will need an application efficiently, quickly and conveniently. Complex applications often will lead the user to give it up right from the first time and looking for another application more attractive. The function of the more simple applications, it will be more successful. All questions that designers need to concern is how to make the mobile application the easiest to use. Let’s wonder yourself:
Can users find out how to use the application without any instruction?
How these features be used? And, are they related to each other?
These features will make your applications easy to use or complex?
The truth is that if users have to spend a lot of time to learn how to use the application before they get the value from it, they will often lose patience and abandon that application.
Finally, the most important thing that will decide the success of an application is the operating system of it. Therefore, most applications must be used on both the most popular platforms iOS and Android. An effective way to do this is to deploy the application development platform. Today, Tools application development platform can reduce the time and costs related to the development of separate applications on both platforms. Using popular operating systems will help businesses attract the customer and have a high position on the market.