Digital transformation assimilates the use of digital technology into the business strategy and its general functioning. It causes changes to the way a business works and the larger impact the business has on society. It requires businesses to shift to practices that are more dynamic, innovative, user-centric and requires them to keep altering the status quo. Digital transformation involves moving into a business model that is focused on digitalising and using technology to manage all aspects of the company to drive user and stakeholder satisfaction.

In this dynamic digital revolution era, challenging the status-quo, innovation and new systems provide the competitive edge over other businesses. Consumers are increasingly shifting to more digital practices and digital transformation also helps drive efficiency by leveraging on continuously improving technologies. Therefore, it is important that the business evolves to cater to user and stakeholder needs and becomes more efficient as this will ultimately drive profits.

Frontline can gain powerful support from USER’s dedicated UX team which is leaded by UX and human factor experts with decades of experience. The team members are consist of empathic user researchers and creative designers. They are professional in user research, interaction design, visual design, usability testing, and have delivered more than 100 projects. Best usability testing lab is built to ensure realize better user experience and usability, improve user satisfactory and benefit stakeholders.