Nowadays, consumers access their smartphones for their everyday routine – social, messaging and online shopping. This helps improve the process for customers but confuse the process for business owners trying to keep up with latest eCommerce web development as you grow your business.
There are many features that should be incorporated into your eCommerce website, but it is important to focus your efforts in the beginning to ensure you can scale your business online to add more features in the future.
Here’s how you can improve your business by following our eCommerce web app development tips:
Make sure your eCommerce web app is clean and clutter-free. It should contain only the essential information and avoid unnecessary content on the site. Make sure the site is designed and developed with the nature of your business and target customers in mind.
Before launching your store decide on a color theme for your website. Colors play a vital role in any business. Make sure the colors used in your online store represent your brand and gives a right feel to customers.
There are many platforms available for eCommerce like Magento, WooCommerce, Sitecore, Shopify, etc. Transferring platforms later can be a tedious task. Before you start, understand your needs and choose a platform wisely.
Images are the primary focus of an eCommerce store. As customers cannot touch and feel your products, make sure you provide actual, detailed, clean and crisp images of your product. Get your products photographed by professionals (unless you are one yourself) before launching your eCommerce store.
Social Media Marketing is the heartbeat of an eCommerce business. You get to connect to hundreds of customers via various social media platforms like Facebook, Twitter, Instagram, etc. Social media also allows you to answer queries and complaints of customers directly, thus improving your brand value.
Before you launch your store, make sure it supports every browser and device. Don’t limit your website to certain resolutions. Hire a good responsive web development company to get your store correctly optimized for all browsers and devices improving their user experience.
Security can be the primary concern for a customer. Use SSL security for your store and give them a third-party payment options. Give them a safe shopping experience to get business.
Before launching it online, ensure that you test everything throughout your website before the final launch. The most important thing to understand is the user experience of your website, and ensure that your online store is performing up to your expectations.
Don’t assume people will just find your online store. The web is too big, and companies are continuously making efforts to rank their sites on top. There must be some medium via which customers can land on your website. You should have a proper marketing plan to gain new customers to your store. You can hire some good SEO company in Singapore to help you gain more visitors to your website.
Just because your website is up and running doesn’t mean that it’s secured. Updating software is an ongoing process. The reason it’s important is because software developers will continuously be adding new features and plugging any security issues. If you’re using a popular E-commerce tool like Magento, Shopify or WooCommerce (for WordPress) then you’ll probably find that they issue updates quite regularly. Often, they are quite up-front to update although from time to time there will be a major release which will require quite a bit of re-working to your site. If you’re not sure this is something you need, ask an experienced developer to help you. The bottom line is that you need to keep your software updated.