Nowadays, most people prefer using a mobile phone to access the Internet by computer. Therefore, the number of people who love visiting the application on their mobile is gradually increasing. Recognizing the importance of those applications in interacting with customers, businesses have started creating websites and mobile apps for their products and services.
For some large businesses, they will have strong capital to pay for designing and owning websites and mobile apps. Otherwise, small companies can only choose one option to reach the customer. Actually, the mobile phone is a convenient tool for people, especially with a smartphone, it can help them do anything they want. There are many useful applications such as learning, researching, relaxing with music or films even if you can go shopping directly on your mobile phone. According to some surveys, most users prefer using mobile apps than websites. But the choice of each company will depend on many different factors like cost, the functionality of the app, and the list of customers who this company serves. This is the reason why the directors need to design a mobile application to connect with new users and potential users easily. Now, let’s find out some special advantages of the mobile application.
First of all, the mobile application will be more personalized. That would mean researchers will pay attention to customer’s hobbies, places, purchase behaviors, and their information. So this will help researchers have the user experience. Apps can also look up and observe what users are looking for, then they will give helpful advice to users. Moreover, mobile applications can locate the customer’s location at a specific time, from that they will provide them accurate geographical information. However, improving the user experience is not the only purpose of this feature, it also helps businesses increase conversion rates.
In the past, businesses often used email to communicate with customers, so it seemed to be a widely used communication tool. However, some companies use email incorrectly, they sent bad information to customers which affects the brand image. Therefore, the percentage of customers who access to email is gradually decreasing. From that, most businesses move through sending notifications to customers. We have two options to connect with users: push and in-app notifications, both are choices to replace for sending the email. In-app notifications are notifications that users can only receive when they open the app. On the other hand, push notifications will pop up on a user’s electronics screen regardless of what they’re doing. Push notifications account for 40% of visits from users. That is the reason why most companies want to own a mobile application, it can send the information immediately. Besides, mobile app developers need to think of the campaign to send notifications wisely and reasonably. Especially, they must ensure that their information can reach customers. Instead of accessing an online shopping website, you only need to open your mobile, you will see full of notifications. They can be a lot of information about promotions, the discount on any item that you are looking for. This way will help people save time.
Next, mobile applications can attract customer’s attention more than a website because they can integrate mobile device features such as camera, contacts, location, call history,… This makes the user experience is more interesting. The features that the app integrates with mobile phones can help people do anything easily in many ways. For example, if the customer has to fill in a blank application and attach his or her image on it, the camera phone will help the customer take a photo and upload it immediately. Nowadays, most applications require customers to verify their personal information by images before they log into the system. Therefore, the function of the mobile phone will be the best support tool for those applications.
An important feature that businesses can not ignore is the ability to work offline on mobile applications. This is the most basic difference between an application and a website. Although the application still requires a network connection if you want to use all of the features of it, it can still display the basic content and function while offline. For bank applications, they can provide features like tax calculator, cost calculator and loan limit calculator. These features can work even without an Internet connection.
The last outstanding advantage of the mobile application is freedom in design. For applications, designers can freely create interfaces and images in many different ways. Meanwhile, to design a website, designers must use the basic tools, follow a fixed pattern and can not change or create according to their preferences.
To sum up, using mobile apps has become a new trend in the 4.0 era, a useful tool to help you do almost anything like entertainment, work, and communication. With a growing number of mobile users, entering the mobile app market is the right step and it will bring many benefits to businesses.