Perhaps you’ve had your website up and running, the pride and joy you made with your web development team or partner agency. There’s surely going to be a few ups and downs, and you probably know already the best things to do to make sure your site’s going to perform as expected.
On the other hand, are you aware of the worst practices that can affect your website’s metrics should you overlook them?
What users see first is the interface and overall visual design of a website. Creating the perfect look for a display would be a great starting point, but with users today using multiple devices, it has to look perfect on all kinds of screens. It used to be a problem until responsive design came about, making websites look the same on desktop and laptops, tablets, and smartphone screens.
With the trend of access from mobile devices increasing, some websites forget to align their website framework to be responsive to whatever screen or browser users are using. This problem arises from a lack of testing – both in viewing from different devices and browsers.
To be fair, you don’t have to test for every single browser out there; you only have to know which ones your primary market probably uses, along with other popular choices. The more important thing is to ensure your website runs smoothly in each choice environment, so ensure that your in-house developer or the web development company you partnered with adds scheduled device and browser testing to your site monitoring routines.
A massive problem, especially for startups, is when their minimum viable product or MVP, has no clear scaling path. This means that the product (such as a website or app) may look good at the outset of its launch, yet might end up unusable or difficult to fix later on. In such situations, you might want to consider IT outsourcing services to help you maintain your product or ensure it can grow in a manageable way.
Sometimes, you may suddenly find your product stuck without a growing need. According to a study, it is the top cause of startup failure with a rate of 42% – where they find nobody needs their product anymore, or at all. It means the MVP needs a more efficient scaling path where more people would want and need the product.
Other common mistakes in scaling include not investing in a scalable database and web server and not using shared file storage or remote storage as your database grows. These mistakes can create loading hiccups that will negatively impact the user experience.
Slow loading times and heavy processing are the scourges of websites. Statistics show that the first five seconds have the biggest impact on conversion rates. The bounce rate also increases by 123% as loading time slows from one to 10 seconds.
There’s no better way to clean up your website mess-ups from poor practices than by consulting a website development company such as Frontline. With a team of site-building experts, you can pick out bad eggs in your front or back-end and improve your website in all aspects. You can contact the leading web development company in Singapore via https://www.frontline.com.sg/contact/ for more information and other inquiries.